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Marketing

QR Tech helps brands turn packaging, print, displays and products into interactive channels. QR codes and NFC tags open campaigns, offers and product stories, and scan data shows which placements perform, with privacy in mind.

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Hands using a tablet and a smartphone

Challenges

What gets in the way today

  • Print and packaging can't show which placements work.

  • Campaign content goes stale once it's printed.

  • Physical and digital campaigns are measured separately.

Use cases

Where QR Tech can help

Examples of what's possible. Every solution is shaped around your processes.

  • 01

    Connected packaging

    Packs that open product stories, how-to content or registration.

    • QR codes
    • NFC

  • 02

    Campaign attribution

    Unique codes per placement show where scans come from.

    • QR codes
    • Analytics

  • 03

    Interactive displays

    Tap-to-learn displays in stores, events and public spaces.

    • NFC
    • Digital experiences

Solutions

Relevant solutions

FAQ

Questions about marketing

Can we change where a printed code points after printing?

Yes, with a dynamic QR code. The printed code points to a short link that our software redirects, so you can change the destination for a new campaign, fix a broken link or route by region without reprinting packaging or signage.

What can we measure from scans?

Typically the number of scans, the code or placement scanned, and coarse time and location signals. We set this up with privacy in mind and qualify what's collected, so reporting stays useful without turning a scan into personal tracking.

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